Eurobike 2025 is officially over, and what an event! The world's biggest cycling trade show has once again turned Frankfurt into a global centre of two-wheeled technological innovation. If you weren't able to attend, not to worry. You'll get the complete rundown of all that happened, from the incredible new technology to the downright strange, plus a list of 100 things that shocked us. Then recapture your experience and start to think about what you'd like to have in the coming year.
When Was Eurobike 2025 and Where Did It Take Place?
It took place at Messe Frankfurt between July 2 & July 6. The first three days were only for a trade and media audience, while the doors swung open for the public over the weekend, offering a highly festive atmosphere, including live racing, test tracks, and energy that only cycling enthusiasts can provide.
The 100 Things That Shaped Eurobike 2025
The hall was filled with a lot of invention and creativity. Below is a list of 100 products, occurrences, and curiosities that were causing a buzz!
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Noll Tron's concept bike looks like it came straight out of a sci-fi movie.
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Tern cargo bikes with a stupid, ridiculous amount of gear on them.
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Real potatoes as props on a cargo bike.
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An "air" seat that, oddly, had no air.
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Lightkin's ultra-bright eBike computer.
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A wobbly SeaSucker bike mount that made me question my trust in physics.
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Megamo's fancy Silk gravel bike with aggressive geometry.
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That sweet purple paint on a Megamo West gravel bike.
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SRAM's new Force E1 XPLR groupset in its natural habitat.
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Tektro TRP's VISTAR gravel groupset that offers 15 virtual gears.
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The ruckus on social media regarding a stolen Evolve bike.
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Prologo bolting their bikes to ground for security.
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Bosch showing up big with new drive systems.
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Polygon's Helios A road bike with UDH and a threaded BB.
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The uproarious cargo bike races and the energy that filled the races.
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Shimano's impressive list of new connected partners.
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The completely wireless GRX Di2 rear derailleur.
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The secret battery compartment on Shimano's latest derailleurs.
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Shimano's amazing new XTR Di2 for mountain bikes.
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The new Deore XT Di2 taking wireless to the masses.
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The amazing new Deore Di2 bringing electronic shifting to a budget-priced group.
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A mullet built with GRX Road levers and an XTR derailleur.
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Shimano's Q-Auto self-shifting system.
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The shocking sight while working on eBikes on Zwift.
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A huge range of new Shimano cycling shoes.
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The first feel of SRAM's smooth-as-butter new Rival E1 levers.
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The chunkiness of the Rival XPLR rear derailleur.
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Gates with a giant belt drive display panel.
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Feedback Sports beloved Omnium trainer still going strong.
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Their award-winning Pro Airlift bike stand.
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Magene's T500 smart trainer with a virtual flywheel to simulate outside riding.
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Magene's new T600 Eco smart trainer.
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T600 clear case showing you the inside.
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Magene's high-end TEO P515 power meter.
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Giant's kids' road bikes with reach-adjustable reduced-reach brake levers.
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FixPlus's clever stretchy straps to mount anything to anything.
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Wilier's impressively aero TT bike, which is terrifyingly aero if it fits you.
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One of Wilier's MTB's with Assioma power meter pedals.
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Vittoria's amazing cardboard bike stand offering eco-friendly packaging opportunities.
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Elite's Struka secure bottle cage designed for gravel bikes.
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The super-lightweight Elite Legato Carbon bottle cage.
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MagicShine's SeeMe 100AD rear light radar.
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Winspace's chosen wheels and frames.
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Xcadey's three spider power meters.
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A surprise Xcadey Bike Computer announcement.
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Xcadey's mini e-bike pumps.
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iGPSport with the new Navi bike computer and new SR30 radar.
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A very un-animated Chris Froome on a stand.
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Bryton's new Rider 650 and Rider 550 MTB computers.
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Bryton's Gardia R300L now certified in Germany.
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The hot products SOX Llama socks.
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COX wheels looking especially good.
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IC trainer now integrating into Zwift hardware.
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A helmet air bag safety demonstration.
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L-Twoo's app, which has almost the exact same icon.
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ThinkRider's smart trainers.
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Qo Race's the brightly coloured and super light cranksets.
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The TransX eSense radar unit.
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The unfortunately named "Pukey" kids' bike.
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OV Plus eBike-specific power meter pedals.
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Digital backpacks with in-built lighting.
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A backpack with demon eye lights for nighttime riding.
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A cycling jacket with inbuilt turn signals.
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A horrible example of how to wear a helmet.
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Sentyeh's wheels component labels made absolutely no sense.
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Giant's VR bike mechanic training system.
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Gachiron's super-powerful light producing 1700 lumens worth of illumination.
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The FliteDeck smart cockpit aircraft prototype.
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A mechanical bull used to stress-test drivetrains.
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Water immersion tests for immersion in eBike batteries.
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Scada's pedal power meters with terrible marketing.
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BleeqUp's camera glasses for rides.
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The groundbreaking SRower smart rowing machine accessory.
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Posedla's new saddles with the round rails option.
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Rotor's heavy-duty brake calliper stress testing rig.
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The Variboot bike boat for floating.
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A Varibike hand cycle that provides a totally different experience.
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A remarkable bike security cage.
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A fasten, quick-release wheel system.
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COGO's Bolt kids bike kit made for build-it yourself fun.
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MATE bikes from Copenhagen.
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Mobility scooters, not downhill eMTBs.
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Muc-Off's heavy-duty tubeless valves for Big Bore bikes.
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Zoolander-style six-inch bike storage mannequin.
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A kid's "torture device" on the Smith booth stand.
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ABUS's key game atmosphere.
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Continental's brand new Archetype race tyre for the Tour.
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RideNow's clever double-sided entry frame bags.
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Xpedo's Omni power meter pedals.
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Tymewear's VitalPro breathing rate monitor.
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A show of flying batteries.
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Incredible bunny hop contests.
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DETA's wild-looking TT handlebars.
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Mind-boggling outdoor ramp competitions.
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InPeak's dual-sided power meter for GRX cranks.
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Microshift's electronic groupset that’s hidden on a kid's bike.
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Exciting Eurobike crit racing action.
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Fixie races, which added to the weekend party atmosphere.
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The thrilling electrical buzz of the public days.
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The fact that there will be more to come in 2026.
The eBike Revolution is Here
Without question (even with all of the other announcements), the theme of Eurobike 2025 was the sophisticated and unstoppable growth of the eBike sector. Bosch unveiled multiple new drive systems, and we’re happy to report that their tech was everywhere. The focus has shifted from motors to a great riding experience, one that is only increased by intuitive, powerful motors that could transform the commuter, cargo rider, or adventure rider experience.
As for the European market, the regulations dictate that these will be safe and usable machines. Every legal eBike here must comply with the continuous output of 250W, aiding to 25km/h and to your pedalling input - there were no throttles or additional power lags! This is a perfect balance of exercise and assistance - exactly what we need to get more people out of cars and riding bikes!
Spotlight on ENGWE: eBikes Built for European Adventures
ENGWE’s products set themselves apart as each offering is the bike of good quality and is great for the European rider. Here are the bikes we feel embody the show.
ENGWE EP-2 Boost
If variety is your thing, the ENGWE EP-2 Boost is an awesome bike. This foldable fat-tire e-bike is more than able to tackle everything from city commuting to forest trails, all in an elaborate package. The 250W motor may not seem like much at first glance, given it’s EU legal, but the Boost button is the game changer. Simply activate it for instant access to 55Nm of torque, which should really make even a steep incline feel manageable. With a torque sensor paired with the motor, the bike feels very responsive and natural, instead of jumpy. The 20"x4.0" fat tires, full suspension and hydraulic disc brakes mean that the ride is a comfortable one, with fantastic stopping power and control. The bike can have up to 120km range and has a removable battery, so it’s perfect for escaping the rat race as an alternative to travelling by car or public transit!
ENGWE P275 SE
The ENGWE P275 SE is the ultimate companion if your life revolves around the urban environment. It’s the ideal city e-bike, with a focus on smooth, efficient, and intelligent rides. The standout feature is the torque sensor, which provides ultra-responsive torque acquisition that responds in just 50 milliseconds - four times faster than a blink! Furthermore, it has a powerful and reliable 250W motor to get you whizzing across the road, along with hydraulic disc brakes for effortless stopping. The step-through frame allows for easy mounting and dismounting, while the vantage and comfortable riding position make it ideal for a day of cruising. It really does have the most thoughtful 100km range, with a clean, integrated battery system, a smart app connection, and it really is redefining what the commuter e-bike can be.
ENGWE LE20
Let's consider the rider who needs to carry everything; ENGWE LE20 is the bike for you. This step-through cargo e-bike is a serious workhorse with a maximum payload capacity of 200kg. Super-powerful mid-drive motor with high torque gives 75Nm of torque, that’s 100Nm for EU; so, don’t worry, you'll be able to handle heavy loads and you won't get defeated by those hills. The real headline is the range; one 922Wh battery option provides you with up to 180km range, or if you go for the dual-battery system (yeah, that's dual in one frame, which is insane), it'll give you a range of up to 350km. To top this off, fast (optional) 8A charger, puncture-resistant tires, and built-in turn signals - the LE20 covers every base. There's no e-bike like it for a family or business.
Why Your Next Bike Should Be Electric
Eurobike 2025 has made it clear - eBikes are no longer niche products. eBikes are a mainstream transportation solution. They flatten hills, shorten distances, and allow more people to ride a bicycle. Bikes are the perfect device to help urban congestion, personal health, and do what we all love - ride bikes without the sweat and struggle. Whether it's an ENGWE bike (or other trusted eBike manufacturers), your path to electric biking is a ride you will not regret.
Eurobike 2025 FAQs
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When is Eurobike 2026?
While not yet officially announced, Eurobike is typically run in early July. Therefore, expect similar dates for 2026, and the venue will also likely be Messe Frankfurt.
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Can members of the public attend Eurobike?
Yes! The last two days of Eurobike are open to the public, and these days will feature demo areas, races, and a festive energy.
